8 Feb – 9 May 2021
Digital Art Exhibition

Gibson Martelli are featured in this online exhibition. Read  more below


A multidisciplinary team headed by two UCL researchers has been awarded a research grant from the British Academy, to unravel the psychology of how people view and remember artworks in a gallery. The collaboration between cognitive psychologists, cultural and digital sector professionals takes place in the context of an online shift for art collections worldwide. An art gallery is a psychologically interesting place. Different art objects form a spatial layout, and visitors must navigate around the space to view the objects. The team’s previous research (https://psyarxiv.com/a59e2) shows the spatial environment surrounding an artwork is implicitly integrated with our aesthetic responses to the work itself. Building on recent neuroscientific work on how the brain represents space, this new project will investigate how spatial layout of objects within a museum can influence different aspects of the viewer’s experience. How does the position of each object within the gallery layout affect how much we like the object, and how well we remember it? The researchers will conduct a number of online experimental studies, using specially-developed art exhibitions within a virtual museum. This project involves a unique collaboration between cognitive psychology researchers Dr Mariana Babo-Rebelo and Prof Patrick Haggard (Institute of Cognitive Neuroscience, UCL), art curators Serena Tabacchi and Marie Chatel (MoCDA The Museum of Contemporary Digital Art) virtual reality expert Kadine James and artist and developer Allen Namiq (Hobs3D). The virtual space was created by Hobs3D real-time artist Allen Namiq and Dr. Mariana Babo-Rebelo.